With their Make Them BEG educational products, they have taken the self-help movement into the professional arena, a strategy the judges of this year’s Business Plan Challenge found to be clever. Make Them BEG won first place in the Community Track.
“We definitely are riding the tide of the self-help movement,” Kizorek said. “Professional self-help is the new self help. Women are taking over the business world, but their businesses haven’t caught up the men’s in results. That’s the gap we want to fill.”
Judges praised the creativity evident in the physical business plan as well as the pair’s keen awareness of the women-empowerment movement and current widespread interest in personal branding. They also liked that the target market is giant. There are more than 8.3 million women-owned businesses in the United States, generating nearly $1.3 trillion in revenue.
The judges overall though the women’s plan was well-timed with the increase in self-employment. They also recognized that the Make Them BEG workshops are more affordable for a small business owner than personal coaching.